The 'wow' factor of Robbie Rowlands' work is the unusual twist he created of daily objects or scenes people are very familiar with, or the routine order of people's daily life.
A very simple idea, but it somehow scratches the viewers' sensation. His work is site specific and almost spontaneous. I do not know what he really wants to say through his work; It seems to me that he just want to have fun and create an unusual visual sensation.
I personally like this one better. It's called 'white elephant', and it is what it's called, very cute and alive. The artist seems to have the desire to give cold, still, lifeless objects a bit sign of living by giving them curling 'arms' from out of their own bodies.
Or giving 'life' to a sign by making it fall in a cartoonish way; thought it's lying on the ground, but it's alive, not dead.
I think his work is very soft and relaxing, I mean it never feels harsh although there is some destruction.
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